http://ludwige.wordpress.com Your guide to the finer things in life Mon, 21 Apr 2008 04:55:47 +0000 http://backend.userland.com/rss092 en So after we left Key West we made our way to Big Pine Key, home of the endangered Key Deer and probably the most rural island in the keys. We stayed at a bed and breakfast called the Barnacle. We almost hit two giant lizards (and I mean ... http://ludwige.wordpress.com/2008/04/20/the-right-way-to-visit-the-florida-keys-part-2/ For those of you who have always thought of the Florida Keys as an island world where the only thing that matters is what time the bar opens, I have some news for you- you are absolutely right.  The Keys really are heaven on earth and are a perfect getaway ... http://ludwige.wordpress.com/2008/04/07/the-right-way-to-visit-the-florida-keys-part-1/ The first thought that came to my mind when I visited the Ten Tenors website (www.thetentenors.com) was "wow these guys are hot!" After all, they're Australian. These ten strapping lads offer more than good looks, however. The group, as you might imagine, features tenors who specialize in ... http://ludwige.wordpress.com/2008/02/27/the-ten-tenors-serenade-their-way-to-trenton/ I figured it's about time that I introduced you to my favorite artist of all time: Marc Broussard. I'd like to classify him as a blues/soul artist but his music has covered so many genres that he's pretty much impossible to stick in any one category. Check back for more ... http://ludwige.wordpress.com/2008/02/22/bringing-the-blues-to-nj/ How do the Tipping Point theories apply to internet campaigns?  Well...the world wide web does seem to represent the epitome of connectedness.  Look at blogging even- when I publish this post it will immediately be available to thousands, millions of internet users worldwide.  What better way to make one of ... http://ludwige.wordpress.com/2008/02/18/tipping-on-the-internet/ So on Tuesday I saw the premiere of Edward Albee's new play: Me, Myself & I at McCarter Theatre in Princeton. Essentially, a senile mother has named her identical twin boys Otto (otto and OTTO) and after 28 years still cannot tell them apart. The dramatic action starts ... http://ludwige.wordpress.com/2008/02/14/me-myself-i/ When you read The Tipping Point you can't help but believe that certain influentials are the key to "tipping" trends. Watts, on the other hand, presents a very different idea of what makes epidemics spread. Trends aren't about influentials at all. They're about everyday people like you and me who ... http://ludwige.wordpress.com/2008/02/12/watts-and-gladwellwho-wins/ So I'm about 2/3 of the way through The Tipping Point and I am still amazed at how it can make so much sense and no sense at all at the same time.  The power of context make so much sense when you see it applied to historical events (like ... http://ludwige.wordpress.com/2008/02/10/malcolm-gladwell-is-probably-a-genius/ From what it looks like, Scott, Center & Jackson all say that effective marketing and PR is all about changing behavior.  It doesn't matter what you think about a certain product or organization; what matters is that you actually do something that you wouldn't have done previously.  I also really ... http://ludwige.wordpress.com/2008/02/03/behavior-is-key/ I have to admit, I'm not too keen on blogging yet.  I've found that people usually misuse them and vent their personal issues, thinking no one they know will ever find out. However, reading Scott's book is starting to change my mind on the whole blogging thing.  I can totally ... http://ludwige.wordpress.com/2008/01/26/hello-world/