Tipping on the internet February 18, 2008

How do the Tipping Point theories apply to internet campaigns?  Well…the world wide web does seem to represent the epitome of connectedness.  Look at blogging even- when I publish this post it will immediately be available to thousands, millions of internet users worldwide.  What better way to make one of my own ideas (or favorite restaurants) tip?

At the same time, however, I think Gladwell is asking us to be careful to avoid immunity from the internet.  As he mentions in his afterword, we become immune to messages if we are constantly inundated with the same advertising over and over.  I think Gladwell would urge us to rely on connectors, mavens and salesmen to pass messages along via the internet.