Behavior is Key February 3, 2008

From what it looks like, Scott, Center & Jackson all say that effective marketing and PR is all about changing behavior.  It doesn’t matter what you think about a certain product or organization; what matters is that you actually do something that you wouldn’t have done previously.  I also really like Scott’s idea of the web-enabled marketplace of ideas.  Now people can get their ideas out to millions of people and get instant feedback.  In retrospect, it seems like the marketplace of ideas never really existed before the internet was around.   Oh, and I also liked getting up in class to demonstrate audience segmentation.  I’m a visual learner so acting it out helped me understand the concept better.